Size and Longevity

How long has your business been operating?
Are you confident in its long-term performance?

Profitability

Is your business consistently generating profits?

Teachability

Can someone else be trained to run your business effectively?

Systematization

Are your business processes organized in a way that they can be replicated easily?

Marketability

Can your concept be clearly communicated and marketed to future franchisees?

Transferability

Do you believe your business model would work well in different locations?

Originality

What makes your brand stand out from competitors?

Affordability

After all franchise-related costs, will the franchisee still earn a fair and motivating profit?